Redwell Brewing
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Redwell wins best can design at Indie Beer Can Festival

13th July 2016

It’s no secret that the craft beer industry is inundated with whacky designs stretched across cans, bottles and bar covers. More and more we’re seeing that craft beer buyers do indeed judge a book by it’s cover – how can you not when the covers are all so pretty? So long as the beer inside that can or bottle is great beer, it’s nice that we can enjoy the design side of the craft beer industry, in all it’s bright, eccentric and outside-of-the-box glory.

So it’s with great pleasure that back in April we received another addition to our trophy cabinet. This time, we saw our Steam Lager win best design at the Indie Beer Can Festival – run in partnership by The Can Makers and the Society of Independent Brewers (SIBA).

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Here’s what they had to say about the Steam Lager can design:
“The Redwell can made us smile from every angle. The design had a great tone of voice and instantly appealed to us aesthetically. There was loads to discover, from the bottle hidden in the hour glass to the branding hidden in the stars – it all came together to secure its place as our winner. The label also did its job, telling us what the beer was about: we knew exactly what to expect when opening the can and we weren’t disappointed at all.”

A big thank you to Indie Beer Can Festival for inviting us down and also to @elhorno, the designer of the can.

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