Big plans are falling into place for our brewery’s future and we want you to be involved.
Announcing our CrowdCube crowdfunding campaign
We’re raising £250,000 for a 7.5% equity in our progressive brewery. It’s a once-in-a-lifetime opportunity to invest in one of Norwich’s favourite, independent small-batch breweries.
Why we need your help
We’ll use the funds to invest in our team and state-of-the-art equipment to increase capacity, with further plans to extend and expand our future distribution beyond the Norwich arches. We want to put Redwell back on the map, and reclaim Norwich as the ‘beer capital of the UK’.
See our brewery for yourself
Come and join us under the arches and see what makes Redwell so special. Meet our passionate team, hear our exciting plans for the future and discover why our taproom is a destination in itself. We want each and every investor to be a part of our thriving community of craft beer enthusiasts.
Five well-thought-out reasons
1. Our entire range is fully certified vegan and audited gluten-free
Our entire range of delicious beers are fully certified vegan and audited gluten-free. And with a plant-based market valued at £443m in 2018, and GlobalData reporting that vegan beer popularity is growing, thanks to millennial demand, this is a booming sector.
2. We’ve won awards… and lots of them
Our beers have made headlines, across the country and around the world, and we have the awards to prove it. We don’t like to brag, but we will tell you that we’ve won over 12 iconic awards, including three in the 2017 World Beer Awards.
3. We’re creating an own-label beer product for ALDI
We might be a small, local brewery, but we’re already getting noticed. Our West Coast Ale is already found in ALDI stores across Norfolk, and we’ve got an exciting own-label product in the works.
4. We’re growing a community
More than just a brewery, the Redwell taproom is all about good vibes and community spirit – and it’s growing. With an airstream outdoor bar, live music, silent discos, pop up street food vans and woodfired pizza nights, there’s always something going on.
5. Well, there are some pretty awesome rewards
If a share in the 7.5% equity of an up-and-coming brand and a piece of our successful future isn’t enough, you’ll be pleased to find we have some extra special rewards for our new shareholders. Whether you’re a beer enthusiast or our “Unicorn” investor, you could walk away with a free pint, or name our next brew.
Ready to invest?
You can become a part of our future for as little as £10, earning yourself a share of Redwell, a brewery tour, and a free pint. Or, become our investing unicorn and pledge £50,000 to this booming sector, with a rainbow of magical rewards to match.
Join us here!
Frequently Asked Questions
Redwell is crowdfunding. Sounds simple enough, right? Just in case you have any questions about what this means, we have prepared some answers to our most frequently asked questions. But, if you have a query and you can’t find it on this page, please don’t hesitate to contact Ben Hopkins on 01603 974288 or by email at firstname.lastname@example.org. Please Invest Aware.
1. The basics
What is crowdfunding?
We’re raising investment to expand our team, purchase state-of-the-art equipment, increase capacity, and extend and expand our future distribution. All-in-all, we’re putting Redwell on the map.
Redwell Brewing is listed on Crowdcube and currently open to investment. Our campaign page is www.crowdcube.com/redwellbrewing
If you choose to invest in us, you’ll become part of the Redwell family, and will own shares in our company along with magical rewards for each tier of investment.
Why are you crowdfunding?
We want to take Redwell beyond the arches of Norwich, to expand our community of loyal customers and friends, and to reclaim Norwich as the ‘beer capital of the UK’.
Do I get shares in the company?
Yes, every investor will receive shares in Redwell Brewing. The number of shares you receive will be proportionate to the amount that you invest. The final number of shares issued is dependent upon the number of investors and amount of money raised at the end of our crowdfunding campaign. Our initial fundraising target is £250,000, equivalent to 7.5% of the company.
Are there rewards?
Yes, alongside shares in Redwell, you’ll have access to a wide range of rewards, depending on the amount of money you’ve invested. From brewery tours and naming your very own beer to discounts in our taproom and being immortalised on our investors’ wall. Check out our Crowdcube page for more reward details.
When will your crowdfunding campaign go live?
Our campaign is live! Please see our Crowdcube page for updates and details on our campaign.
How long will the campaign last for?
The campaign will last for up to 30 days, or whenever we reach our target. If we hit our target of £250,000 sooner than 30 days, we are likely to choose to ‘overfund’, meaning that you can continue to invest. This will have no impact on investments already made, it just means that we would make a larger % of the company available for sale.
What will you do with the money?
Check out our Crowdcube campaign page to view our full business plan, funding deck and a list of all the equipment we intend to purchase for our brewery expansion. Just click here. (link to www.crowdcube.com/redwellbrewing)
2. Investment & Shares
You’ve passed your target – what will you do with any additional investment?
We’ve got plans for every outcome. If we pass our initial £250,000 investment goal, we’ll aim for our stretch target of £500,000. This will allow us to expand our business even further, including the installation of catering facilities and equipment for our taproom.
It’s important to remember that if we raise investment above our target level, it simply means that we’ll have more shareholders and we’ll offer a larger % of our company. It will not mean that the initial crowdfunding investors are affected in any way.
When will you take the payment for my investment?
Initially, when you choose to invest in our company it will be recorded as a pledge, and no funds will be taken at this time. If the campaign is successful, Crowdcube will contact you to confirm the date the funds will be deducted from your bank account, with a minimum of seven days notice. You’ll have a final opportunity to opt out of the investment should you decide not to invest.
When will I receive my shares?
Crowdcube will issue shares following successful completion of the campaign, and after your investment has been processed. Paperwork at the completion of the campaign can take a few weeks to draw up, but typically, you should expect to receive your Share Certificate, shareholders discounts, and investor rewards around four to six weeks after the campaign has ended.
Are there tax advantages?
We qualify for the EIS scheme. Eligible investors may be entitled to up to 30% of the value of your investment discounted from your income tax bill, as well as other tax reliefs. For further details please see –https://www.crowdcube.com/pg/eis-seis-tax-relief-overview-43.
What’s the difference between A shares and B shares?
There are ‘A’ shares and ‘B’ shares available in the company. Both types of share are equal in all ways regarding the right to share in dividends and capital distributions. Investors who invest at £20,000 and above will be entitled to ‘A’ ordinary shares which also have voting rights and certain pre-emption rights (a pre-emption right is a first option or first refusal on buying any future shares that are offered in the company). ‘B’ ordinary shares for investors below this level retain all rights to dividends, but no voting and pre-emption rights.
Can the shares I buy in Redwell Brewing be traded / can I sell my shares at a later date?
We are a Private Limited Company, and in common with all such companies at present, there is no public forum for buying and selling shares in the company. Shares may be bought and sold by private arrangement, with slightly different conditions if you are an ‘A’ or ‘B’ shareholder – if a holder of ‘A’ Ordinary Shares wants to transfer their shares, they must first offer them to the other holders of ‘A’ Ordinary Shares. ‘B’ Investment Shares are freely transferable which means a holder of ‘B’ Investment Shares may transfer his or her shares without first complying with the pre-emption procedure, as long as that holder wishes to transfer all of their shares to a single third party.
Are you likely to have a future share buyback scheme?
This is a possibility, and it is a circumstance in which you could sell your shares.
Can all shareholders attend the AGM?
All ‘A’ shareholders will be entitled to attend and vote at the AGM (Annual General Meeting).
3. Valuation and Return On Investment
Do you have a financial pack?
Our business plan and financial deck are both available for download on our Crowdcube campaign page. If, after reading it, you have any further questions then please do not hesitate to contact Ben Hopkins on 01603 974288 or by email at email@example.com. Please Invest Aware.
How did you arrive at your valuation?
Our team of business experts and accountants have reviewed the brewery’s turnover, production and profits and have come to what they feel to be an accurate estimate of future performance, should we meet our investment target.
How will I make a return on my investment?
Should you decide to purchase shares in Redwell, you should understand that this is a long-term investment in the relatively early stages of a regrowth project for our brewery. We anticipate that the value of your investment will increase over time, giving you capital growth. The main way that you can make money is by selling your share for more than you paid for it.
We are a Private Limited Company, and our shares are not publicly traded at present. In the event of a future sale of the company, you would be able to sell your shares at that stage to the acquiring company. Alternatively, if the business grows to a point where the company management offer to buy back equity from investors, you are also likely to be able to sell your shares.
You will be entitled to a share in the payment of dividends (please see the next question). Please also note that, depending upon your personal circumstances, there are likely to be tax advantages to this investment (see the questions on EIS above). There is also a range of rewards available to all investors.
What are your plans regarding payment of dividends in future?
This is a long term investment in the early stages of a rapidly growing company. We have ambitious plans for the future that will require ongoing investment. It’s likely that all profits will be reinvested in growing the company for the foreseeable future.
Long term, we’d like to pay a dividend to all shareholders, at a ratio of 50% reinvested in the company and 50% paid as dividends, so that all shareholders make a return on investment through dividends as well as through capital growth in the value of their shares, along with the ancillary benefits of being a shareholder.
What is your exit strategy?
We are committed to the long term success and growth of Redwell Brewing as a successful independent company. We will work in our shareholder’s interested and we’ll focus on hitting our growth targets and achieving our business plan.
How do you plan to meet your targets for growth?
We believe that by maximising our production, we’ll be able to extend our reach beyond Norwich, to share our vegan brews across the country. We have highlighted in more detail in our business plan, available from our Crowdcube campaign page, our plans and opportunities for growth. These include streamlining our production line, adding a bottling line, investing more into our lab, and developing and expanding our product range.
5. Purchasing Shares
Can I buy shares directly from the brewery?
No. We are solely trading through Crowdcube and therefore there is currently no option to buy shares directly from the business.
Please visit our page at: www.crowdcube.com/redwellbrewing for more information.